How to create a cash flow projection that saves your time
Target audience: Accountants and account team leads of SMB
Anastasiia GoryanskaContent writer & marketer
About me 💫
I’m a senior content writer and content marketer.
I have 7+ years of experience in B2C & B2B SaaS and marketplace.
I create SEO/GEO-optimized and product-led content in HealthTech, EdTech, FinTech, MarTech, cybersecurity, software development, and more.
My passions are yoga, jewelry making, traveling, my cat 🐈⬛, genealogy, art, science, and gaming.
A vegetarian, PMOS, and autistic girlie.
- Friendly collaboration
- Fact-checking
- Self-management
- Reliable delivery
- End-to-end ownership
What I can write for you👇
01
(click here for more Samples) Blog posts
Cybersecurity in EdTech SaaS: Spot Security Gaps Before They Cost You
Target audience: IT Directors and CTOs in Edtech SaaS
SHRM23: Key Workplace Trends – with Insights from the Calmerry CEO
Target audience: HR managers and startup founders of SMBs
Results:
- the first public interview of the SaaS CEO for our marketing team. Clients discussed it with an account manager.
02
Research
My role
I led both studies, collected and analyzed survey responses, and wrote the reports with expert commentary.
Results:
- These were qui.help’s most cited materials in AI-generated answers.
- The study pages brought the site the most organic backlinks.
- Earned mentions in media and on government websites without paid placements.
04
Landing pages
Homepage for an AI recruitment agency
Target audience: tech startup founders, CTOs, HR managers
Results:
- successful launch of the newly built website of the product
About Us page for a mental health marketplace
Target audience: B2C clients, psychologists, and media
Results:
- I owned visual referencing, brand positioning, storytelling, writing.
- LLMs started citing us accurately.
- Increase in brand awareness and trust.
About Us page for a mental health SaaS startup
Target audience: B2C and B2B clients of SMBs, media
Results:
- Increase in brand awareness and trust.
- More precise brand positioning.
- We noticed the growth in sign-ups from this page.
Creative for a HealthTech SaaS startup to get product sign-ups
Target audience: B2C clients seeking therapy + online tools for holistic healthcare.
Results:
- I created the first concept of therapy+tools, which further shaped brand positioning.
- 5,6% CTR, which was above average.
- Direct sign-ups
Creative for a mental health marketplace to get quiz leads
Target audience: B2C clients (overwhelmed moms).
Results:
- The best-performing creative that targeted the audience’s pain well.
- 7,3% CTR, which was above average.
- 4K+ users took a burnout test
06
(click here for more Samples) Email campaigns
Reminder for employees to start using B2B services
Target audience: employees of a B2B client. The campaign aimed to increase usage of their corporate mental health package.
Results:
- Employees activation. More people started using the services their company paid for.
Annual product recap for a HealthTech SaaS
Target audience: B2C and B2B clients and the company’s partners of SMBs.
Results:
- 37% open rate
- Site visits from email
- Potential customers discovered product features they didn’t use before
07
Social media posts
LinkedIn: State of Mental Health Report 2025 ↗
Target audience: my potential clients:) And potential clients of the company on LinkedIn.
Results:
LinkedIn: SEO Metrics to Track in 2026 ↗
Target audience: startup founders, SEO leads & specialists, CMOs
Ghostwriting for the CEO of a MarTech company.
Instagram: Stories series about anger ↗
Target audience: B2C IG followers of the corporate account.
Results:
Instagram: Reels with mental health meme ↗
Target audience: B2C IG users and followers of the corporate account.
Results: